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About our lab

Our knowledge, skills, and vision for the future enable us to see opportunities where others see problems and motivate us to look for creative solutions where partnerships are the key elements that shape and steer the system in a whole new direction. Its all about the people, their needs and their vision. It is about us!

SmartUp acts as an eco-system builder connecting different stakeholders to promote and develop social innovation thus building a society that is socially, environmentally and economically sustainable.

SmartUp is established with a mission to catalyze social innovation in the country and the region.

Our Milestone


SmartUp was established in June 2014 with a goal to make the most of technology to advance human development by encouraging innovative solutions to social and economic problems.

Year of sparkling discussions

SmartUp was recognized as a place which brings people together to learn, share, and collaborate — where social entrepreneurs, community activists, nonprofits, and others, can come together to share ideas, insights, and experiences.

Making a real impact

We back new ideas to tackle the big challenges of our time, from the pressures of an aging education needs to stretched public services and a fast-changing jobs market.

Our vision

In a society that is socially, environmentally and economically sustainable the Social Innovation Lab is the number one change agent that shapes and drives the social innovation eco-system. It’s the Balkan most recognized body for providing support to the co-creation process of social innovation development that continuously works to create and enable a safe space for collaboration for all ecosystem actors.

Meet our team

We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table.

Nikolco Gosev


Cycling junkie, loves tech and has a masters in “Aliexpress”

Sofija Bogeva

Lab Coordinator

Latino dancer in disguise; impromptu travel guide and Blacklist fan

Aleksandar Lazovski

Project Manager

Loves burning existential dread-inducing questions, fascinated by everything Japanese (not the shortest explaining person, clearly)

Jana Neshkovikj

Digital Marketing Manager

Irony and satire are her bread and butter; party persooooon (can you feel the energy rising?)

Gabriela Doneva

Project Assistant

Education is her thing; wait can i fit it in a single tweet? #Gab4e

Ena Utevska

Event Organizer

Climate and social justice warrior; goes “aaaa” whenever she sees vivid colors

Stefan Marinceski

Programmer & Network Administrator

If you need an apartment in Ohrid, he’s your man.

Martina Boshkovska

Project Assistant

Out-going and sassy; future tech guru

Lina Ivanova

Youth Engagement

Zivjo! PhD in Ex. Yu FUNK and retro clothing; party animal

Marko Paloski

IT & Technical Support

Tech and travelling; everything adventurous and out of the comfort

Aleksandra Zografska


Retro is her jam, guitar and talks about the 90’s; that’s daaamn!

Aleksandra Bendevska

Graphic Designer and Illustrator

Graphics ninja, specialized in the art of drinking coffee at 5 in the morning

Veronika Tomova

Economic development

Future president; travel expert and visionary thinker

Our Belief
If you want to be incrementally better, be competitive. If you want to be exponentially better, be cooperative. We see problems as opportunities and we believe that Individuals and communities are the best agents of sustainable development.

Our valuable partners